Internet Marketing, also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet.To say the least Internet Marketing is often confusing at best. It can mean Blogging, E-Mail marketing, Banner Advertising, Pay Per Click, or a multitude of other Online Internet Marketing Solutions. The question is which Internet Marketing Strategy will produce the best results for your company. In order to answer that question you must understand what each type of online marketing services are and how they will bring customers to your website.
Pay Per Click (PPC):
is an internet advertising model used on websites like Google, Bing and Yahoo, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites. Like Facebook, commonly charge a fixed price per click rather than use a bidding system.
E-mail Marketing:
is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be
considered e-mail marketing. E-mail marketing can be done in house by utilizing software or can be outsourced to some online services like Constant Contact, Mail Chimp and Icontact. Caution should be used as Federal Laws do regulate E-mail marketing.
Banner Advertisement or Web Banner Advertisment:
is a form of advertising on the Internet. This form of Online Advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Interested persons click on the banner to be directed to the advertisers website.
Blog:
is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as graphics or video. A Blog can also be used as a verb, meaning to maintain or add content to a blog. blogging is an excellent way to feature new products or services and to maintain your position on Search Engines.
RSS Feeds:
(Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as
blog entries, news headlines, audio, and video. An RSS document includes full or summarized text. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.







